BEST DIGITAL MARKETING ACADEMY IN KANNUR

Digital marketing encompasses a range of strategies designed to promote products or services through online platforms and technologies. Key components include Search Engine Optimization (SEO), which improves website visibility on search engines to attract organic traffic; Pay-Per-Click (PPC) advertising, where advertisers pay for each click on targeted ads; and Social Media Marketing, which engages audiences on platforms like Facebook and Instagram to build brand awareness. Content Marketing focuses on creating valuable and relevant content to attract and retain customers, while Email Marketing involves personalized campaigns to directly reach consumers. Additionally, Affiliate Marketing leverages partnerships to drive sales in exchange for commissions.